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Monday, 3 November 2014

12 things you didn't know about Levi's

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If Levi Strauss were still alive, he would be 185. Born to a Jewish family in Buttenheim, Germany in 1829, Löb Strauß immigrated to the U.S. at the age of 18 to work for his brothers' dry goods business. A few years later, Levi manifested his destiny and moved to San Francisco where he would start a dry goods business of his own, a wholesale store that would eventually create one of the most iconic articles of clothing ever made. But while there's a 75 percent chance you're reading this post in Levi's, you probably don't know the half of it.

1. Levi's may be an American icon, but the stateside originals were first created by two immigrants.
And Levi wasn't the principal architect. That honor in fact goes to another European import, a Latvian immigrant named Jacob Davis. Working in Reno as a tailor, Davis had come up with an ingenious way of making work pants stronger: using copper rivets at key points. Looking to patent the design, he contacted Levi, his fabric supplier, who financed the patent application and jointly created the pants you're probably wearing.

2. The man never wore his own jeans.
Levi's were designed as work apparel for laborers — like these California miners at La Grange Mine — and Levi himself was a wealthy merchant.

3. In 1926, Levi Strauss & Co. (probably) gave the first bonuses in apparel history.
While Levi never wore jeans himself, he kept close with those who did. In fact, while he was alive, Strauss insisted his workers call him Levi. It's hard to verify that these were in fact the first bonuses in history, but we can't find records of any other brand doing it first, especially at that time.

4. The world's oldest pair of Levi's are in a fireproof vault in San Francisco.
They're from 1879 and are estimated to be worth $150,000. They don't look that different from the ones today.

5. Belt loops weren't on Levi's until 1922.
Folks used cinches and suspenders instead to prevent wardrobe malfunction while on the job.

6. The zipper fly made its first appearance in 1954, and not everybody was thrilled.
Someone allegedly wrote to the company asking, "Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.” Little did he know how often this would become a problem.

7. Each pair of Levi's is dyed with just 3 to 12 grams of indigo.
Since indigo is so potent, most jeans don't need much to turn that classic blue. Perhaps that's why it washes out so easily? While Levi Strauss & Co. recommends avoiding washing your jeans to keep the dye in and avoid shrinkage, a company representative urged common sense on this classic point of contention: "Our advice is to wash less often, but clearly, you have to judge for yourself what's appropriate. Hot day, dirty job? Wash your jeans."

8. During WWII, Levi Strauss & Co. painted the arcuate — the double stitched arc on the pocket — to conserve thread.
With resources scarce due to war rationing, Levi's had to eliminate some rivets, the cinch, and the trademark arcuate stitching on the back pocket, since that design was considered decorative and extraneous. However, the company managed to find a way to keep the look through alternative means — with a paint job. But despite losing those elements, the bare-boned version still had the structure to last, sacrificing none of its general strength and durability.

9. Levi's weren't called "jeans" until the 1950s.
Jeans used to be called "overalls," which was the old name for workwear. But after James Dean rocked a pair in Rebel Without a Cause, they became wildly popular. The kids wanted another name for "overalls," though, since that was a term their parents used. So they started calling them jeans, which was actually a different fabric for workwear. Eventually, even the adults got on board and started calling the Levi's denim classic "jeans." Odd as the original term might seem today, it did make sense — original jeans fit similarly to bib-less overalls. So maybe your grandparents do know what they're talking about...

10. Denim insulates the Levi Strauss & Co. headquarters.
Of course it does. Instead of the more popular recycling method of reincarnating jeans as cutoff jorts, the company turned their old denim into insulation. You too can keep your house warm with denim!

11. Levi's became a coveted item in Russia after being shown at a 1959 international trade fair in Moscow.
The display was a huge hit, despite the whole Cold War thing.

12. They were coveted so much, in fact, that people used to barter with Levi's like currency in the Eastern Bloc.
Eventually when tensions rose so high that the Soviet Union cut itself off from American culture, a pair of authentic Levi's was quite valuable — and people used to travel to the Eastern Bloc and use a pair in place of money.

Source: www.supercompressor.com

Labels: Fashion

Things You Didn't Know About Jeans

You have always been crazy about your jeans. You spend enough times and money to own a pair of denims. You care for it. But have you ever thought when, how and where it was invented. Here are some of the unknown facts about jeans.

The word 'Jeans' came from the French phrase bleu de Gênes.

The word 'denim' originated from the name of French city, Nîmes (de Nîmes).

Often the term "jeans" refers to a particular style of pants, called "blue jeans" and invented by Jacob Davis and Levi Strauss in 1873.

20th MAY is the official 'birthday' of blue jeans because it was the day on which Levi Strauss, Levi's jeans inventor and Jacob Davis, the owner of the concept of riveted jeans pants, received patent of the rivets no.139.121 from the U.S. Patent and Trademark Office.

Initially, Jeans were merely durable trousers worn by workers, particularly within the factories and for cowboys throughout World War II.

You will find the word 'YKK' in majority of jeans zippers. In Japanese language, YKK stands for 'Yoshida Kogyo Kabushikikaisha', which means 'Yoshida Company restricted'. A Japanese zipper manufacturer, Tadao Yoshida has started this organization in 1934.

During World War II, jeans for men had the zipper down the front, whereas jeans for women had the zipper down the right side.

When you buy a clothing garment like jeans, over half of the cash goes to those who sell it and solely 12% goes to the makers.

Most of the mills that build a 'heavy' material, denim, are commonly located near to the cotton crops because these denim material needs large quantities of cotton.

Nearly all jeans are stitched along in many thousands of low-wage ‘sweatshops’ and personal homes round the world. The statistic came from the number of poor countries where jeans are rarely worn however large quantities of denim are imported.

North America accounts for 39% of global purchases for jeans, followed by Western Europe at 20%, Japan and Korea at 10% and the rest of the world at 31%.

Every American owns, on average, seven pairs of jeans.

First name for jeans was "waist overalls" or simply “overalls” before 1960. Levi Strauss modified it to its well-liked name of “jeans.”

Most Expensive Jeans – an original pair of Levi Strauss & Co (USA) 501 jeans aged over one hundred fifteen years recent were sold by Randy Knight (USA) to an anonymous collector (Japan) for $60,000 (£33,230) through net auction website eBay on June fifteen, 2005.

Currently most expensive jeans: Dussault Apparel’s Trashed Denim jeans are priced at $250,000.

World longest Jeans is formed by China, it's sixty eight meters long, thirty five meters wide and weighing three tons (Guinness World Record).

Source: www.historyofjeans.com, en.wikipedia.org

Labels: Fashion

Sunday, 2 November 2014

Modi Kurta : A New Fashion Trend

Having taken Indian political scene by storm, Narendra Modi is making big waves even in the fashion world. Apart from strong persona and political acumen, his dressing style has also won him plenty of fans. who could imagine that a half sleeve ‘kurta’
would become the next big thing in fashion?

MODI AS STYLE ICON

“You can have whatever you want if you dress for it” said Edith Head, renowned American costume designer. No one can really say if the idea ever crossed Narendra Bhai Modi’s mind when he set out to become India’s 15th prime minister. The half-sleeve, long Kurta, his regular attire was just another piece of Indian clothing until September 2013 when his party declared him as PM candidate. Throughout his campaign and TV appearances, he was seen dressed in kurtas in various colours and hues, occasionally paired with a stole or jacket.

He gradually made his way into the hearts and minds of millions of Indians, young and old who watched his every move, right from what he did, said and even what he wore. Many times ‘brands make a man’ but there are also times ‘when man becomes a brand’. In Modi’s case, it is the latter. Today, Modi kurta has risen to fame, so much so that it has become a unique style statement and a brand new code of ‘power dressing’.

GENESIS OF ‘MODI KURTA’

The rise of Modi as PM from small town of Vadnagar, Guajrat to one of the country’s highest offi ces is as well the journey of his ‘style of dressing’; from the corridors of power to corridors of fashion. The ‘Modi Kurta’ is today a registered label owned by JadeBlue Lifestyle, an Ahmedabad-based men’s luxury clothing company. Its co-owners Bipin Chauhan and his brother Jitendra Chauhan have been associated with Modi for almost 25 years. Comments, Bipin Chauhan, MD, JadeBlue, “Our association with Narendra Modi dates back to year 1989. We have been making kurtas and other garments for him ever since.

In those days, we were a small tailoring set up.” In 1995, the duo established JadeBlue, a menswear store which later developed into a full-fl edged luxury menswear clothing company namely JadeBlue Lifestyle India engaged in retailing of exclusive clothing and fashion merchandise, bespoke tailoring and personalised services. However, they continued making clothes for Modi who kept on climbing the ladder of success of his political career. “Just like Modi, the kurta style also became popular. So, over ten years ago, we decided to give it a brand name and make it a trademarked label of ours,” says Bipin.

Buy exclusive Modi Kurtas on Flipkart

STYLE IN VOGUE

The style which Modi wears nowadays is in fact an improved version of kurtas which he sported years ago. Bipin, the designer of Modi kurta discloses that the half-sleeve look is originally invented by Modi himself and it has been perfected by JadeBlue as regards to its length and silhouettes, stitching and the entire look.

Jitendra Chauhan, CMD, JadeBlue, tells more, “The quintessential style, earthy and pastel shades, pure linen, khadi and khadi silk fabrics fused with our impeccable stitching give these kurtas a fresh and crisp look that has become a rage among Modi’s patrons as well as fashion buffs.” Available in more than 20 colours and two styles (half-sleeve and full-sleeve), Modi kurtas are retailed at all of our outlets in India as well as online on our offi cial website, Jitendra informs.

POWER OF FASHION

As per Chauhans at JadeBlue, in addition to Modi admirers in India, the famed-outfi t is fi nding favour among NRI clientele too, as it represents Indian culture and heritage with global outlook. They apprise that there is huge demand for Modi themed kurtas from Gujaratis in the US, the UK and East Africa. Apart from kurta, Modi jacket is also being well liked. Now, the company is planning to also register Modi jacket as its trademark brand. As of now, with an annual turnover of Rs 180 crore, JadeBlue Clothing Lifestyle operates 18 retail stores across 15 locations including Ahmedabad, Surat, Rajkot, Vadodara, etc. in Gujarat; Nagpur, Udaipur, Raipur, Indore and Hyderabad.

Buy exclusive Modi Kurtas on Flipkart

Source: http://www.indiaretailing.com

Labels: Fashion

New Consumer Protection Act may help you sue online retailers from your city

Unhappy with your online purchase and want to take legal action against the seller? You will soon be able to do it from your home city, rather than go where the seller is based.

To help customers, the government is planning to revamp the Consumer Protection Act in the forthcoming winter session of Parliament to allow 'territoryfree' legal action against any goods or service provider.

Under the current rules, a consumer can initiate legal action against a seller only in the place where transaction takes place.

"The current restriction of jurisdiction cannot work in an e-commerce environment. We are looking at changes in the consumer protection act to ensure it addresses these issues," a senior government official privy to the deliberations on the issue told ET.

The ministry of consumer affairs is working on this revamp to safeguard interest of consumers in a world where shopping is not constrained by geography. The existing law, which came into being in 1986, cannot effectively deal with challenges posed by new economic, business and technological developments.

"Technology has erased geographic boundaries... For effective consumer protection it is essential that new law addresses these challenges," the official said. The new provisions will cover both goods and service providers but only those that operate physically from the Indian soil.

The new law would cover not just vendors in online space but also marketplace providers such as Amazon and Flipkart. A significant chunk of India's $10 billion and rapidly growing e-commerce business comes from outside the big cities. Snapdeal says 60% of its business comes from outside the top 15 cities and Flipkart gets half its orders from nonmetros. The government aims to ensure the new law empowers consumers to take on errant etailers.

A significant chunk of India's $10 billion and rapidly growing e-commerce business comes from outside the big cities. Snapdeal says 60% of its business comes from outside the top 15 cities and Flipkart gets half its orders from nonmetros. The government aims to ensure the new law empowers consumers to take on errant etailers.

But etailers fear it may be abused. "Online shoppers are already a pampered lot," a senior executive at a top ecommerce firm said. "Most complaints are in any case settled in the customer's favour. Such rules are prone to get misused."

"This is a welcome order for consumers, as they can file for damages or a compensatory suit in their local jurisdiction saving time and money," says Sanjay Ashar, Senior Partner of Crawford Bailey & Co.

"However it will be difficult for ecommerce companies to fight at several courts. When a company has many cases related to similar products or services, it can go to High Court and transfer those cases to one place. Also, if two courts in different places pass contradicting orders, it will be difficult for the company to know which one to follow, until they get clarity from higher courts. This will certainly increase the legal cost of the e-commerce industry."

Once the revamped law is in place, consumers will be able to approach their local consumer court against a service or a goods provider who may be situated anywhere in the country.

Any "unfair trade practices" including a false claim could be challenged under the new law. The department of industrial policy and promotion (DIPP) had taken up the issue of regulation of ecommerce retailers with consumer affairs ministry. Brick-and mortar retailers associations had represented to the DIPP after leading online sellers including Flipkart and Amazon offered deep discounts to promote sales.
A new inter-ministerial group has also been formed by the government chaired by consumer affairs secretary to deal with new issues in the consumer space.

Source: http://economictimes.indiatimes.com/

Labels: E-retail

Huawei Honor Holly Review - All You Need To Know

Huawei has launched their sub-Rs.10,000 hero device called the Huawei Honor Holly to compete with the likes of Asus Zenphone, Motorola Moto E, Google Android One and Micromax Unite 2 to name a few. This segment is getting more and more competitive with new candidates in this segment. Lets have a look at how this phone performs and should you buy it over the competition?

Pricing And Availability

Huawei Honor Holly has been priced aggressively and is available exclusively on Flipkart at Rs.6999.

http://dl.flipkart.com/dl/huawei-honor-holly/p/itmey39rdmatrhfe?pid=MOBEY39PGWFVQHQE&affid=manasbssg&affExtParam1=seadeal

Design And Build Quality

The first thing which impresses me about the Huawei Honor Holly is that it does not feel cheap at all. It is pretty well built, the quality of material, build, finish and feel in hand is far superior than many other phones in the same price. It does feel sturdy and durable, there is no flex or squeak in the body of the phone. The rear is glossy and nice, the buttons are solid, tactile and finished in chrome and feel really good.

Display Quality

The Huawei Honor Holly gets a 720p HD display which is 5 inch in size. The colour tones and the viewing angles are both decent on the phone. It does make you feel that you are using a phone which is one segment above in price. The video viewing as well as internet browsing experience is a delight because of the display size and quality.

Camera Quality

I did not expect too much from the 8 MP camera on the Honor Holly before I tested it, but after testing it I was impressed with the quality of pictures it delivers. It is easy to use, gives clear shots, has sharp focus and I can not complain about anything on the camera as you hardly get good smartphone cameras in this price point. Also the front 2 MP camera does deliver good results, so its good for occasional selfies, video chats etc.

Gaming Benchmarks And Performance

Gaming is one area where I was a bit disappointed with the performance of Honor Holly especially with the Frontline Commando 2, but on Subway Surfers, it did play well. It does play mid level games well, but when graphics get too heavy on heavier games, the frames tend to drop. So if you are a hard core gamer, get something more powerful. An ideal phone for gaming will be the Huawei Honor 6. However if you are a moderate gamer and don’t play too heavy games, you will not even notice the frame drops at all.

In terms of general performance, responsiveness and feel, the phone felt pretty breezy and smooth. We tested on Antutu Benchmarking tool and got a score of around 18000 which is not bad at all at this price. On Nenamark 2 graphics benchmarks, we got a score of 51.8 FPS which means it can handle most moderate games at decent performance levels.

Software And UI

Huawei uses Emotion UI which is its own skin over the Android Kit Kat 4.4.2 which it ships with. It is a flat UI without any app drawer and there are multiple home screens which can be customized easily (check our video review for the same). It is simple, easy to use and responsive, which makes it user-friendly and intuitive.

Verdict

While there is tough competition in the price segment where the Huawei Honor Holly is placed, it does manage to differentiate itself with the display size, quality and build of the phone at such an amazingly low price Rs.6999. The performance is also satisfactory in this price segment, so based on our tests, we give it a 7.5 out of 10, which is a good score for such a low priced phone.

Source: http://www.intellectdigest.in

Labels: Mobile, Technology

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Monday, 3 November 2014

12 things you didn't know about Levi's

Things You Didn't Know About Jeans

Sunday, 2 November 2014

Modi Kurta : A New Fashion Trend

New Consumer Protection Act may help you sue online retailers from your city

Huawei Honor Holly Review - All You Need To Know

Pricing And Availability

Design And Build Quality

Display Quality

Camera Quality

Gaming Benchmarks And Performance

Software And UI

Verdict

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