Sachin’s ‘Playing It My Way’ breaks multiple records

Wednesday 12 November 2014

Sachin’s ‘Playing It My Way’ breaks multiple records

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Just as in his heyday Sachin Tendulkar kept breaking records almost every time he came out to bat, his autobiography ‘Playing It My Way’ has done the same.

The autobiography has broken all-time records for an adult hardback on pre-order subscriptions across both fiction and non-fiction categories.

On the day of release before sales began (at 11.30 am on 6th November) the book had topped 150,000 copies in orders, already pulling ahead of both pre-order and lifetime sales of the top hardbacks Dan Brown’s ‘Inferno’, Walter Issacson’s ‘Steve Jobs’ and JK Rowling’s ‘Casual Vacancy’.

Tendulkar’s book broke the record set by Steve Jobs’ biography by Walter Isaacson, which had sold 130,000 copies.

“It is no surprise that the Master Blaster’s pen talks up records at the same pace as his bat. We’re delighted that he has now notched up a thousand hundreds on debut, and we’re sure that this innings has only just begun,” gushed Hachette India’s Managing Director Thomas Abraham.

Source: www.thehindu.com, www.financialexpress.com